Internal marketing and service excellence in SMEs

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Internal marketing and service excellence in SMEs. / Khan, Hina.
Entrepreneurship marketing: principles and practice of SME marketing . ed. / Sonny Nwankwo; Tunji Gbadamosi. Abingdon: Routledge, 2010.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Khan, H 2010, Internal marketing and service excellence in SMEs. in S Nwankwo & T Gbadamosi (eds), Entrepreneurship marketing: principles and practice of SME marketing . Routledge, Abingdon.

APA

Khan, H. (2010). Internal marketing and service excellence in SMEs. In S. Nwankwo, & T. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing Routledge.

Vancouver

Khan H. Internal marketing and service excellence in SMEs. In Nwankwo S, Gbadamosi T, editors, Entrepreneurship marketing: principles and practice of SME marketing . Abingdon: Routledge. 2010

Author

Khan, Hina. / Internal marketing and service excellence in SMEs. Entrepreneurship marketing: principles and practice of SME marketing . editor / Sonny Nwankwo ; Tunji Gbadamosi. Abingdon : Routledge, 2010.

Bibtex

@inbook{2fe267908e7340b2a815c568d5efb485,

title = "Internal marketing and service excellence in SMEs",

author = "Hina Khan",

year = "2010",

language = "English",

isbn = "9780415573757",

editor = "Sonny Nwankwo and Gbadamosi, {Tunji }",

booktitle = "Entrepreneurship marketing",

publisher = "Routledge",

}

RIS

TY - CHAP

T1 - Internal marketing and service excellence in SMEs

AU - Khan, Hina

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 9780415573757

BT - Entrepreneurship marketing

A2 - Nwankwo, Sonny

A2 - Gbadamosi, Tunji

PB - Routledge

CY - Abingdon

ER -

Research