International retail branding and consumer ethnocentrism

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2010
Host publication	Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research