Home > Research > Publications & Outputs > International Social Entrepreneurship and Socia...

Electronic data

  • IMR_paper (1)

    Rights statement: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    Accepted author manuscript, 513 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

Links

Text available via DOI:

View graph of relations

International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability

Research output: Contribution to journalJournal articlepeer-review

Published
Close
<mark>Journal publication date</mark>1/11/2020
<mark>Journal</mark>International Marketing Review
Issue number5
Volume37
Number of pages12
Pages (from-to)945-976
Publication StatusPublished
Early online date3/08/20
<mark>Original language</mark>English

Abstract

Drawing on the resource based view (RBV) and literature on relational embeddedness and network ties, we examine how personal relationships of international social entrepreneurs and accountability of social enterprises influence social value creation in cause-related marketing (CRM) of three UK-based international charities. The study also explores how personal relationships of international social entrepreneurs affect accountability of social entrepreneurship for social value creation of non-profit organizations in the UK context. The findings revealed through the case study method highlight the importance of personal relationships between charity and commercial organizations across borders closely allying corporate social responsibility. In international social entrepreneurship, social value creation is facilitated by accountability of social goals while trust-based personal relationships assist access to commercial opportunities.

Bibliographic note

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.