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Internationalisation: interpreting the motives

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date1995
Host publicationInternational Retailing: Trends and Strategies
Place of PublicationLondon
PublisherFinancial Times
Pages77-98
Number of pages22
ISBN (print)9780273611837
<mark>Original language</mark>English