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Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories

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Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories. / Soopramanien, D G R; Robertson, A; Fildes, R A.
Lancaster University: The Department of Management Science, 2003. (Management Science Working Paper Series).

Research output: Working paper

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@techreport{f2adda7ec83d43ef9356eafc841728f9,
title = "Internet Usage and Online Shopping Experience as Predictors of Consumers{\textquoteright}per Preferences to Shop Online Across Product Categories",
abstract = "This paper studies how adoption and usage behaviour of the Internet and online shopping respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different types of products and thus face different types of risks (Cox and Rich, 1964). Unlike previous research, we find that consumers who have previously shopped online display stronger preferences to buy products on the Internet irrespective of the perceived level of product specific risks of online shopping. This paper provides an interesting and novel insight into how both adoption and usage of electronic commerce impact on the attitude and risk perception of buying less predictable (more risky) products on the Internet.",
keywords = "Internet Usage, Online Shopping, Product Specific Risk and Shopping Channel Preferences",
author = "Soopramanien, {D G R} and A Robertson and Fildes, {R A}",
year = "2003",
language = "English",
series = "Management Science Working Paper Series",
publisher = "The Department of Management Science",
type = "WorkingPaper",
institution = "The Department of Management Science",

}

RIS

TY - UNPB

T1 - Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories

AU - Soopramanien, D G R

AU - Robertson, A

AU - Fildes, R A

PY - 2003

Y1 - 2003

N2 - This paper studies how adoption and usage behaviour of the Internet and online shopping respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different types of products and thus face different types of risks (Cox and Rich, 1964). Unlike previous research, we find that consumers who have previously shopped online display stronger preferences to buy products on the Internet irrespective of the perceived level of product specific risks of online shopping. This paper provides an interesting and novel insight into how both adoption and usage of electronic commerce impact on the attitude and risk perception of buying less predictable (more risky) products on the Internet.

AB - This paper studies how adoption and usage behaviour of the Internet and online shopping respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different types of products and thus face different types of risks (Cox and Rich, 1964). Unlike previous research, we find that consumers who have previously shopped online display stronger preferences to buy products on the Internet irrespective of the perceived level of product specific risks of online shopping. This paper provides an interesting and novel insight into how both adoption and usage of electronic commerce impact on the attitude and risk perception of buying less predictable (more risky) products on the Internet.

KW - Internet Usage

KW - Online Shopping

KW - Product Specific Risk and Shopping Channel Preferences

M3 - Working paper

T3 - Management Science Working Paper Series

BT - Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories

PB - The Department of Management Science

CY - Lancaster University

ER -