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Research output: Working paper
Research output: Working paper
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TY - UNPB
T1 - Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories
AU - Soopramanien, D G R
AU - Robertson, A
AU - Fildes, R A
PY - 2003
Y1 - 2003
N2 - This paper studies how adoption and usage behaviour of the Internet and online shopping respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different types of products and thus face different types of risks (Cox and Rich, 1964). Unlike previous research, we find that consumers who have previously shopped online display stronger preferences to buy products on the Internet irrespective of the perceived level of product specific risks of online shopping. This paper provides an interesting and novel insight into how both adoption and usage of electronic commerce impact on the attitude and risk perception of buying less predictable (more risky) products on the Internet.
AB - This paper studies how adoption and usage behaviour of the Internet and online shopping respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different types of products and thus face different types of risks (Cox and Rich, 1964). Unlike previous research, we find that consumers who have previously shopped online display stronger preferences to buy products on the Internet irrespective of the perceived level of product specific risks of online shopping. This paper provides an interesting and novel insight into how both adoption and usage of electronic commerce impact on the attitude and risk perception of buying less predictable (more risky) products on the Internet.
KW - Internet Usage
KW - Online Shopping
KW - Product Specific Risk and Shopping Channel Preferences
M3 - Working paper
T3 - Management Science Working Paper Series
BT - Internet Usage and Online Shopping Experience as Predictors of Consumers’per Preferences to Shop Online Across Product Categories
PB - The Department of Management Science
CY - Lancaster University
ER -