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Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. / Dost, Florian; Sievert, Jens; Oetting, Martin.
NA - Advances in Consumer Research. ed. / Darren Dahl; Gita Johar; Stijn van Osselaer. Vol. 38 2011. p. 410-416.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Dost, F, Sievert, J & Oetting, M 2011, Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. in D Dahl, G Johar & S van Osselaer (eds), NA - Advances in Consumer Research. vol. 38, pp. 410-416. <http://www.acrwebsite.org/volumes/v38/acr_v38_16324.pdf>

APA

Dost, F., Sievert, J., & Oetting, M. (2011). Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. In D. Dahl, G. Johar, & S. van Osselaer (Eds.), NA - Advances in Consumer Research (Vol. 38, pp. 410-416) http://www.acrwebsite.org/volumes/v38/acr_v38_16324.pdf

Vancouver

Dost F, Sievert J, Oetting M. Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. In Dahl D, Johar G, van Osselaer S, editors, NA - Advances in Consumer Research. Vol. 38. 2011. p. 410-416

Author

Dost, Florian ; Sievert, Jens ; Oetting, Martin. / Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth. NA - Advances in Consumer Research. editor / Darren Dahl ; Gita Johar ; Stijn van Osselaer. Vol. 38 2011. pp. 410-416

Bibtex

@inproceedings{75fad35ca9794db28752b73b015cc6a1,
title = "Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth",
abstract = "Taking a transmitter{\textquoteright}s perspective, this study identifies reasons to refuse word of mouth (WOM) transmission, creates a category system and analyzes the influence of either positive or negative WOM. We show that the transmission of negative WOM is refused more often, a result which is mainly driven by social constraints.",
keywords = "word of mouth, transmission, valence",
author = "Florian Dost and Jens Sievert and Martin Oetting",
year = "2011",
language = "English",
volume = "38",
pages = "410--416",
editor = "Darren Dahl and Gita Johar and {van Osselaer}, Stijn",
booktitle = "NA - Advances in Consumer Research",

}

RIS

TY - GEN

T1 - Introducing the Wom Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive Or Negative Word of Mouth

AU - Dost, Florian

AU - Sievert, Jens

AU - Oetting, Martin

PY - 2011

Y1 - 2011

N2 - Taking a transmitter’s perspective, this study identifies reasons to refuse word of mouth (WOM) transmission, creates a category system and analyzes the influence of either positive or negative WOM. We show that the transmission of negative WOM is refused more often, a result which is mainly driven by social constraints.

AB - Taking a transmitter’s perspective, this study identifies reasons to refuse word of mouth (WOM) transmission, creates a category system and analyzes the influence of either positive or negative WOM. We show that the transmission of negative WOM is refused more often, a result which is mainly driven by social constraints.

KW - word of mouth

KW - transmission

KW - valence

M3 - Conference contribution/Paper

VL - 38

SP - 410

EP - 416

BT - NA - Advances in Consumer Research

A2 - Dahl, Darren

A2 - Johar, Gita

A2 - van Osselaer, Stijn

ER -