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Investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
Publication date2006
Host publicationEuropean Marketing Academy Conference (Athens) - 2006
Place of PublicationN/A
Publisherunknown
Pages178
Number of pages178
<mark>Original language</mark>English