Home > Research > Publications & Outputs > Investigating Players’ Perceptions of Deceptive...

Research

Links

Text available via DOI:

  • https://doi.org/10.1145/3611053

    Final published version

    Available under license: CC BY-ND: Creative Commons Attribution-NoDerivatives 4.0 International License

View graph of relations

Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context. / King, John; Fitton, Dan; Cassidy, Brendan.
In: Proceedings of the ACM on Human-Computer Interaction, Vol. 7, No. CHI PLAY, 407, 04.10.2023, p. 876-892.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

King, J, Fitton, D & Cassidy, B 2023, 'Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context', Proceedings of the ACM on Human-Computer Interaction, vol. 7, no. CHI PLAY, 407, pp. 876-892. https://doi.org/10.1145/3611053

APA

King, J., Fitton, D., & Cassidy, B. (2023). Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context. Proceedings of the ACM on Human-Computer Interaction, 7(CHI PLAY), 876-892. Article 407. https://doi.org/10.1145/3611053

Vancouver

King J, Fitton D, Cassidy B. Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context. Proceedings of the ACM on Human-Computer Interaction. 2023 Oct 4;7(CHI PLAY):876-892. 407. doi: 10.1145/3611053

Author

King, John ; Fitton, Dan ; Cassidy, Brendan. / Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context. In: Proceedings of the ACM on Human-Computer Interaction. 2023 ; Vol. 7, No. CHI PLAY. pp. 876-892.

Bibtex

@article{4af2f626bf374f1d84c231391137eb22,
title = "Investigating Players{\textquoteright} Perceptions of Deceptive Design Practices within a 3D Gameplay Context",
abstract = "Deceptive design practices have been identified and studied in games but, to date, there have been no substantial explorations of deceptive design practices within 3D environments typically found in PC games. These offer a new set of affordances for interacting with the player, and game developers may be able to utilize these in order to shape gameplay experiences. The goal of this work was to explore users{\textquoteright} perceptions of deceptive design present in a popular free-to-play 3D game. A survey was carried out with 259 adult respondents identifying and explaining instances of deceptive design within video clips of gameplay from a popular Roblox game. Thematic analysis of the responses revealed six new categories of deceptive design pattern within a 3D gameplay context: Predatory Monetization, Default to Purchase, UI Misdirection, Emotional Interpersonal Persuasion, Physical Placement, and Narrative Obligation. Through our work we hope to highlight the use of deceptive design both within current 3D games and future 3D gaming environments. This work is particularly important as 3D and VR gaming grow in popularity alongside game publishers increasingly moving towards “freemium” monetization models for income.",
author = "John King and Dan Fitton and Brendan Cassidy",
year = "2023",
month = oct,
day = "4",
doi = "10.1145/3611053",
language = "English",
volume = "7",
pages = "876--892",
journal = "Proceedings of the ACM on Human-Computer Interaction",
publisher = "ACM",
number = "CHI PLAY",

}

RIS

TY - JOUR

T1 - Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context

AU - King, John

AU - Fitton, Dan

AU - Cassidy, Brendan

PY - 2023/10/4

Y1 - 2023/10/4

N2 - Deceptive design practices have been identified and studied in games but, to date, there have been no substantial explorations of deceptive design practices within 3D environments typically found in PC games. These offer a new set of affordances for interacting with the player, and game developers may be able to utilize these in order to shape gameplay experiences. The goal of this work was to explore users’ perceptions of deceptive design present in a popular free-to-play 3D game. A survey was carried out with 259 adult respondents identifying and explaining instances of deceptive design within video clips of gameplay from a popular Roblox game. Thematic analysis of the responses revealed six new categories of deceptive design pattern within a 3D gameplay context: Predatory Monetization, Default to Purchase, UI Misdirection, Emotional Interpersonal Persuasion, Physical Placement, and Narrative Obligation. Through our work we hope to highlight the use of deceptive design both within current 3D games and future 3D gaming environments. This work is particularly important as 3D and VR gaming grow in popularity alongside game publishers increasingly moving towards “freemium” monetization models for income.

AB - Deceptive design practices have been identified and studied in games but, to date, there have been no substantial explorations of deceptive design practices within 3D environments typically found in PC games. These offer a new set of affordances for interacting with the player, and game developers may be able to utilize these in order to shape gameplay experiences. The goal of this work was to explore users’ perceptions of deceptive design present in a popular free-to-play 3D game. A survey was carried out with 259 adult respondents identifying and explaining instances of deceptive design within video clips of gameplay from a popular Roblox game. Thematic analysis of the responses revealed six new categories of deceptive design pattern within a 3D gameplay context: Predatory Monetization, Default to Purchase, UI Misdirection, Emotional Interpersonal Persuasion, Physical Placement, and Narrative Obligation. Through our work we hope to highlight the use of deceptive design both within current 3D games and future 3D gaming environments. This work is particularly important as 3D and VR gaming grow in popularity alongside game publishers increasingly moving towards “freemium” monetization models for income.

U2 - 10.1145/3611053

DO - 10.1145/3611053

M3 - Journal article

VL - 7

SP - 876

EP - 892

JO - Proceedings of the ACM on Human-Computer Interaction

JF - Proceedings of the ACM on Human-Computer Interaction

IS - CHI PLAY

M1 - 407

ER -