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Investigating the Impact of Monetization on Children’s Experience With Mobile Games

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Investigating the Impact of Monetization on Children’s Experience With Mobile Games. / Fitton, Dan; MacKenzie, Scott; Read, Janet C.
IDC '24: Proceedings of the 23rd Annual ACM Interaction Design and Children Conference. New York: ACM, 2024. p. 248-258.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Fitton, D, MacKenzie, S & Read, JC 2024, Investigating the Impact of Monetization on Children’s Experience With Mobile Games. in IDC '24: Proceedings of the 23rd Annual ACM Interaction Design and Children Conference. ACM, New York, pp. 248-258. https://doi.org/10.1145/3628516.3655794

APA

Fitton, D., MacKenzie, S., & Read, J. C. (2024). Investigating the Impact of Monetization on Children’s Experience With Mobile Games. In IDC '24: Proceedings of the 23rd Annual ACM Interaction Design and Children Conference (pp. 248-258). ACM. https://doi.org/10.1145/3628516.3655794

Vancouver

Fitton D, MacKenzie S, Read JC. Investigating the Impact of Monetization on Children’s Experience With Mobile Games. In IDC '24: Proceedings of the 23rd Annual ACM Interaction Design and Children Conference. New York: ACM. 2024. p. 248-258 doi: 10.1145/3628516.3655794

Author

Fitton, Dan ; MacKenzie, Scott ; Read, Janet C. / Investigating the Impact of Monetization on Children’s Experience With Mobile Games. IDC '24: Proceedings of the 23rd Annual ACM Interaction Design and Children Conference. New York : ACM, 2024. pp. 248-258

Bibtex

@inproceedings{c5e852ad63c94694a36ae211456a0763,
title = "Investigating the Impact of Monetization on Children{\textquoteright}s Experience With Mobile Games",
abstract = "Monetization is fundamental to “free-to-play” mobile games, typically in the form of advertising placed within gameplay. Monetization within digital games is linked to deceptive design, and other ethically dubious practices such as loot-boxes. However, it is unclear what impact monetization has on the overall player experience. This research measured the experience and player performance in an experimental “Pong”-style game in three conditions: no advertising, static-interstitial advertising, and video-advertising. A between-subjects study was carried out with 95 participants aged 9-11 years playing the game in one of the three conditions, then completing the FunQ questionnaire. Results showed that while the static-interstitial advertising condition had a negative impact on player experience and player performance the video-advertising condition did not. Findings were {\textquoteleft}reported back{\textquoteright} to a group of the original child participants, feedback gathered during this session showed that children understood the findings and were able to contribute both additional insights and ideas for future research.",
author = "Dan Fitton and Scott MacKenzie and Read, {Janet C.}",
year = "2024",
month = jun,
day = "17",
doi = "10.1145/3628516.3655794",
language = "English",
pages = "248--258",
booktitle = "IDC '24",
publisher = "ACM",

}

RIS

TY - GEN

T1 - Investigating the Impact of Monetization on Children’s Experience With Mobile Games

AU - Fitton, Dan

AU - MacKenzie, Scott

AU - Read, Janet C.

PY - 2024/6/17

Y1 - 2024/6/17

N2 - Monetization is fundamental to “free-to-play” mobile games, typically in the form of advertising placed within gameplay. Monetization within digital games is linked to deceptive design, and other ethically dubious practices such as loot-boxes. However, it is unclear what impact monetization has on the overall player experience. This research measured the experience and player performance in an experimental “Pong”-style game in three conditions: no advertising, static-interstitial advertising, and video-advertising. A between-subjects study was carried out with 95 participants aged 9-11 years playing the game in one of the three conditions, then completing the FunQ questionnaire. Results showed that while the static-interstitial advertising condition had a negative impact on player experience and player performance the video-advertising condition did not. Findings were ‘reported back’ to a group of the original child participants, feedback gathered during this session showed that children understood the findings and were able to contribute both additional insights and ideas for future research.

AB - Monetization is fundamental to “free-to-play” mobile games, typically in the form of advertising placed within gameplay. Monetization within digital games is linked to deceptive design, and other ethically dubious practices such as loot-boxes. However, it is unclear what impact monetization has on the overall player experience. This research measured the experience and player performance in an experimental “Pong”-style game in three conditions: no advertising, static-interstitial advertising, and video-advertising. A between-subjects study was carried out with 95 participants aged 9-11 years playing the game in one of the three conditions, then completing the FunQ questionnaire. Results showed that while the static-interstitial advertising condition had a negative impact on player experience and player performance the video-advertising condition did not. Findings were ‘reported back’ to a group of the original child participants, feedback gathered during this session showed that children understood the findings and were able to contribute both additional insights and ideas for future research.

U2 - 10.1145/3628516.3655794

DO - 10.1145/3628516.3655794

M3 - Conference contribution/Paper

SP - 248

EP - 258

BT - IDC '24

PB - ACM

CY - New York

ER -