This chapter examines place-making within journalism. We argue that ideological roles of mythical and archetypal elements of journalism as cultural storytelling allow journalists to characterize geographies and its people(s) within dominant interpretations and assignments of worth. We present notions of geography as holding particular types of meanings specific to journalists and audiences, which are increasingly problematized by global journalistic endeavors, the ability of the press to push content based upon geographic location, and the agency of audiences to pull information specific to their locations or interests. Overall, we highlight how geography in journalism - in practice and as discourse - should be seen as a combination of ideological and social acts influenced by proximity, technology, and news values and norms.