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Keywords and key emoji: Investigating a university’s Twitter posts before, during and after Covid-related restrictions

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Forthcoming

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Keywords and key emoji: Investigating a university’s Twitter posts before, during and after Covid-related restrictions. / Collins, Luke; Platt, William.
In: Corpora, Vol. 20, No. 2, 01.09.2024.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Collins, L & Platt, W 2024, 'Keywords and key emoji: Investigating a university’s Twitter posts before, during and after Covid-related restrictions', Corpora, vol. 20, no. 2.

APA

Collins, L., & Platt, W. (in press). Keywords and key emoji: Investigating a university’s Twitter posts before, during and after Covid-related restrictions. Corpora, 20(2).

Vancouver

Collins L, Platt W. Keywords and key emoji: Investigating a university’s Twitter posts before, during and after Covid-related restrictions. Corpora. 2024 Sept 1;20(2).

Author

Collins, Luke ; Platt, William. / Keywords and key emoji : Investigating a university’s Twitter posts before, during and after Covid-related restrictions. In: Corpora. 2024 ; Vol. 20, No. 2.

Bibtex

@article{c8a6fa0dea364ca3b4c97294e19acd79,
title = "Keywords and key emoji: Investigating a university{\textquoteright}s Twitter posts before, during and after Covid-related restrictions",
abstract = "Many universities use social media to communicate and engage with stakeholders, including students and staff. In recent years, universities were also faced with navigating the challenges resulting from the Covid-19 global pandemic and related restrictive measures that disrupted routine operations. In this paper, we examine a case study of a UK University and its posts on Twitter (now X) prior to, during and following the period of restrictive measures. With a focus on features of the {\textquoteleft}Conversational Human Voice{\textquoteright} (Kelleher, 2009), we report keywords and key emoji in a corpus of Twitter posts between 2018 and 2022. We demonstrate that despite the disruption of the pandemic and restrictive measures, the University maintained a consistent strategy, capitalising on the timeliness and broadcast functions of the platform to celebrate activities of its personnel and promote local events. Furthermore, we demonstrate how emoji and other paralinguistic elements can be incorporated into a multimodal corpus analysis.",
keywords = "crisis communication, social media, emoji, annotation, multimodality",
author = "Luke Collins and William Platt",
year = "2024",
month = sep,
day = "1",
language = "English",
volume = "20",
journal = "Corpora",
issn = "1749-5032",
publisher = "Edinburgh University Press",
number = "2",

}

RIS

TY - JOUR

T1 - Keywords and key emoji

T2 - Investigating a university’s Twitter posts before, during and after Covid-related restrictions

AU - Collins, Luke

AU - Platt, William

PY - 2024/9/1

Y1 - 2024/9/1

N2 - Many universities use social media to communicate and engage with stakeholders, including students and staff. In recent years, universities were also faced with navigating the challenges resulting from the Covid-19 global pandemic and related restrictive measures that disrupted routine operations. In this paper, we examine a case study of a UK University and its posts on Twitter (now X) prior to, during and following the period of restrictive measures. With a focus on features of the ‘Conversational Human Voice’ (Kelleher, 2009), we report keywords and key emoji in a corpus of Twitter posts between 2018 and 2022. We demonstrate that despite the disruption of the pandemic and restrictive measures, the University maintained a consistent strategy, capitalising on the timeliness and broadcast functions of the platform to celebrate activities of its personnel and promote local events. Furthermore, we demonstrate how emoji and other paralinguistic elements can be incorporated into a multimodal corpus analysis.

AB - Many universities use social media to communicate and engage with stakeholders, including students and staff. In recent years, universities were also faced with navigating the challenges resulting from the Covid-19 global pandemic and related restrictive measures that disrupted routine operations. In this paper, we examine a case study of a UK University and its posts on Twitter (now X) prior to, during and following the period of restrictive measures. With a focus on features of the ‘Conversational Human Voice’ (Kelleher, 2009), we report keywords and key emoji in a corpus of Twitter posts between 2018 and 2022. We demonstrate that despite the disruption of the pandemic and restrictive measures, the University maintained a consistent strategy, capitalising on the timeliness and broadcast functions of the platform to celebrate activities of its personnel and promote local events. Furthermore, we demonstrate how emoji and other paralinguistic elements can be incorporated into a multimodal corpus analysis.

KW - crisis communication

KW - social media

KW - emoji

KW - annotation

KW - multimodality

M3 - Journal article

VL - 20

JO - Corpora

JF - Corpora

SN - 1749-5032

IS - 2

ER -