Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Legitimacy struggles and political corporate social responsibility in international settings
T2 - a comparative discursive analysis of a contested investment in Latin America
AU - Joutsenvirta, Maria
AU - Vaara, Eero
PY - 2015/6
Y1 - 2015/6
N2 - This paper examines the discursive legitimation of controversial investment projects to provide a better understanding of the ways in which corporate social responsibility is constructed in international settings. On the basis of a discursive analysis of an intense dispute between Finnish, Uruguayan and Argentinean actors over a pulp mill project in Uruguay, we develop a framework that elucidates four legitimating discourses: technocratic, societal, national-political, and global-capitalist. With this framework, our analysis helps to better understand how CSR involves discourse-ideological struggles, how CSR is embedded in international relations, and how CSR is mediatized in contemporary globalizing society. By so doing, our analysis contributes to critical studies of CSR as well as research on legitimation more generally.
AB - This paper examines the discursive legitimation of controversial investment projects to provide a better understanding of the ways in which corporate social responsibility is constructed in international settings. On the basis of a discursive analysis of an intense dispute between Finnish, Uruguayan and Argentinean actors over a pulp mill project in Uruguay, we develop a framework that elucidates four legitimating discourses: technocratic, societal, national-political, and global-capitalist. With this framework, our analysis helps to better understand how CSR involves discourse-ideological struggles, how CSR is embedded in international relations, and how CSR is mediatized in contemporary globalizing society. By so doing, our analysis contributes to critical studies of CSR as well as research on legitimation more generally.
KW - corporate social responsibility
KW - discourse
KW - international relations
KW - legitimacy
KW - legitimation
KW - power
U2 - 10.1177/0170840615571958
DO - 10.1177/0170840615571958
M3 - Journal article
VL - 36
SP - 741
EP - 777
JO - Organization Studies
JF - Organization Studies
SN - 0170-8406
IS - 6
ER -