Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track" - Research Portal

Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track". / Hsiu-Yuan, T; Campbell, C; Farshid, M et al.
Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A: unknown, 2009.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Hsiu-Yuan, T ; Campbell, C ; Farshid, M et al. / Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track". Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A : unknown, 2009.

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title = "Lemon-aid: Brand as a signal for quality - a classroom game {"}awarded best paper for the brands and brand management track{"}",

author = "T Hsiu-Yuan and C Campbell and M Farshid and R Chakrabarti",

year = "2009",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009",

publisher = "unknown",

}

TY - GEN

T1 - Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

AU - Hsiu-Yuan, T

AU - Campbell, C

AU - Farshid, M

AU - Chakrabarti, R

PY - 2009

Y1 - 2009

M3 - Conference contribution/Paper

BT - Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009

PB - unknown

CY - N/A

ER -