Lighting up the dark side of relationship marketing

Marketing

Research output: Contribution to Journal/Magazine › Journal article

Published

Standard

Lighting up the dark side of relationship marketing. / Pressey, A D; Tzokas, N.
In: Management Decision, Vol. 42, No. 5, 2004, p. 694-708.

Research output: Contribution to Journal/Magazine › Journal article

Harvard

Pressey, AD & Tzokas, N 2004, 'Lighting up the dark side of relationship marketing', Management Decision, vol. 42, no. 5, pp. 694-708.

APA

Pressey, A. D., & Tzokas, N. (2004). Lighting up the dark side of relationship marketing. Management Decision, 42(5), 694-708.

Vancouver

Pressey AD, Tzokas N. Lighting up the dark side of relationship marketing. Management Decision. 2004;42(5):694-708.

Author

Pressey, A D ; Tzokas, N. / Lighting up the dark side of relationship marketing. In: Management Decision. 2004 ; Vol. 42, No. 5. pp. 694-708.

Bibtex

@article{2f18d5d5737b43a2a0c9302fc126cd72,

title = "Lighting up the dark side of relationship marketing",

author = "Pressey, {A D} and N Tzokas",

year = "2004",

language = "English",

volume = "42",

pages = "694--708",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

RIS

TY - JOUR

T1 - Lighting up the dark side of relationship marketing

AU - Pressey, A D

AU - Tzokas, N

PY - 2004

Y1 - 2004

M3 - Journal article

VL - 42

SP - 694

EP - 708

JO - Management Decision

JF - Management Decision

SN - 0025-1747

IS - 5

ER -

Research