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    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 07/04/2017, available online: http://www.tandfonline.com/10.1080/0267257X.2017.1301533

    Accepted author manuscript, 173 KB, Word document

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Making a market for male dairy calves: alternative and mainstream relationality

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Making a market for male dairy calves : alternative and mainstream relationality. / Hopkinson, Gillian Clare.

In: Journal of Marketing Management, Vol. 33, No. 7-8, 06.2017, p. 556-579.

Research output: Contribution to journalJournal articlepeer-review

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Hopkinson, Gillian Clare. / Making a market for male dairy calves : alternative and mainstream relationality. In: Journal of Marketing Management. 2017 ; Vol. 33, No. 7-8. pp. 556-579.

Bibtex

@article{a2508f2984854c43836f1c03036c31da,
title = "Making a market for male dairy calves: alternative and mainstream relationality",
abstract = "The paper uses Actor Network Theory and the field of market studies to take a processual and relational approach to the alternative/mainstream food duality. Questions about how food systems or products make claim to be of the alternative or mainstream, and to what consequence, underpin the study. Analysis traces the making and shaping of two market versions for male dairy calves, a by-product of the dairy industry, often treated as {\textquoteleft}waste{\textquoteright} in the UK. Analysis focuses on the assemblage of actors, the breaking of matters of fact and shaping and communication of concerns, and at actions. Contra many approaches to the alternative, focus is paid to overlap between systems, knowledge and actors and simultaneous development of two products. From this, the ethicality of the mainstream, the continued duality and its consequences are discussed. Beyond seeing mainstream/alternative as co-constituted constructs, the two are symbiotic, mutually supportive and implicated in the circuit of culinary capital.",
keywords = "Agencing, concerned markets, alternative food, retailers, celebrity chefs, actor network theory",
author = "Hopkinson, {Gillian Clare}",
note = "This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 07/04/2017, available online: http://www.tandfonline.com/10.1080/0267257X.2017.1301533",
year = "2017",
month = jun,
doi = "10.1080/0267257X.2017.1301533",
language = "English",
volume = "33",
pages = "556--579",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "7-8",

}

RIS

TY - JOUR

T1 - Making a market for male dairy calves

T2 - alternative and mainstream relationality

AU - Hopkinson, Gillian Clare

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 07/04/2017, available online: http://www.tandfonline.com/10.1080/0267257X.2017.1301533

PY - 2017/6

Y1 - 2017/6

N2 - The paper uses Actor Network Theory and the field of market studies to take a processual and relational approach to the alternative/mainstream food duality. Questions about how food systems or products make claim to be of the alternative or mainstream, and to what consequence, underpin the study. Analysis traces the making and shaping of two market versions for male dairy calves, a by-product of the dairy industry, often treated as ‘waste’ in the UK. Analysis focuses on the assemblage of actors, the breaking of matters of fact and shaping and communication of concerns, and at actions. Contra many approaches to the alternative, focus is paid to overlap between systems, knowledge and actors and simultaneous development of two products. From this, the ethicality of the mainstream, the continued duality and its consequences are discussed. Beyond seeing mainstream/alternative as co-constituted constructs, the two are symbiotic, mutually supportive and implicated in the circuit of culinary capital.

AB - The paper uses Actor Network Theory and the field of market studies to take a processual and relational approach to the alternative/mainstream food duality. Questions about how food systems or products make claim to be of the alternative or mainstream, and to what consequence, underpin the study. Analysis traces the making and shaping of two market versions for male dairy calves, a by-product of the dairy industry, often treated as ‘waste’ in the UK. Analysis focuses on the assemblage of actors, the breaking of matters of fact and shaping and communication of concerns, and at actions. Contra many approaches to the alternative, focus is paid to overlap between systems, knowledge and actors and simultaneous development of two products. From this, the ethicality of the mainstream, the continued duality and its consequences are discussed. Beyond seeing mainstream/alternative as co-constituted constructs, the two are symbiotic, mutually supportive and implicated in the circuit of culinary capital.

KW - Agencing

KW - concerned markets

KW - alternative food

KW - retailers

KW - celebrity chefs

KW - actor network theory

U2 - 10.1080/0267257X.2017.1301533

DO - 10.1080/0267257X.2017.1301533

M3 - Journal article

VL - 33

SP - 556

EP - 579

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -