Managing Marketing Performance (CIM Coursebook)

Research output: Book/Report/Proceedings › Book

Published

Managing Marketing Performance (CIM Coursebook). / Palmer, R; Meek, R; Parkinson, L K et al.
Oxford: Butterworth-Heinemann, 2006.

Research output: Book/Report/Proceedings › Book

Palmer, R ; Meek, R ; Parkinson, L K et al. / Managing Marketing Performance (CIM Coursebook). Oxford : Butterworth-Heinemann, 2006.

@book{b274f1c4fa9f44ddab08b4fa0a6ef8ce,

title = "Managing Marketing Performance (CIM Coursebook)",

author = "R Palmer and R Meek and Parkinson, {L K} and Meek, {H D}",

year = "2006",

language = "English",

isbn = "0750680148",

publisher = "Butterworth-Heinemann",

}

TY - BOOK

T1 - Managing Marketing Performance (CIM Coursebook)

AU - Palmer, R

AU - Meek, R

AU - Parkinson, L K

AU - Meek, H D

PY - 2006

Y1 - 2006

M3 - Book

SN - 0750680148

BT - Managing Marketing Performance (CIM Coursebook)

PB - Butterworth-Heinemann

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Research