Submitted manuscript, 1.67 MB, PDF document
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - Market empowerment - for six days only
T2 - 3rd Interdisciplinary Market Studies Workshop
AU - Chakrabarti, Ronika
AU - Mason, Katy
PY - 2014/6/5
Y1 - 2014/6/5
N2 - This paper explicates the enduring and permanent structures that empower market organisers to act as they shape the temporary markets of the Durga Puja festival in India. Market organisers invoke, create and assemble market devices that empower market actors to perform these temporary markets. Using a visual sociology methodology we show how organisers calculate and intervene to empower certain market actors - specifically, ‘those at the BoP’, as well as to disempower certain forms of action - the use of toxic substances in the production of the Durga icon. We show how sometimes market empowerment and disempowerment are sustained beyond the performance of the temporary market, transforming the community and environmental practices. In this way, the paper foregrounds the two-way relationship between broader social structures and the performance of temporary markets by showing how market practices sometimes spread out beyond the market and become part of the broader structures of everyday life.
AB - This paper explicates the enduring and permanent structures that empower market organisers to act as they shape the temporary markets of the Durga Puja festival in India. Market organisers invoke, create and assemble market devices that empower market actors to perform these temporary markets. Using a visual sociology methodology we show how organisers calculate and intervene to empower certain market actors - specifically, ‘those at the BoP’, as well as to disempower certain forms of action - the use of toxic substances in the production of the Durga icon. We show how sometimes market empowerment and disempowerment are sustained beyond the performance of the temporary market, transforming the community and environmental practices. In this way, the paper foregrounds the two-way relationship between broader social structures and the performance of temporary markets by showing how market practices sometimes spread out beyond the market and become part of the broader structures of everyday life.
KW - Bottom of pyramid
KW - market practices
KW - disempowerment
KW - temporary markets
KW - temporary organising
M3 - Conference paper
Y2 - 5 June 2014 through 6 June 2014
ER -