Market orientation and vertical de-integration: adding value through relationships

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Market orientation and vertical de-integration: adding value through relationships. / Mason, K; Doyle, P.
Annual Conference of the Academy of Marketing - 2000. N/A: unknown, 2000.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Mason, K & Doyle, P 2000, Market orientation and vertical de-integration: adding value through relationships. in Annual Conference of the Academy of Marketing - 2000. unknown, N/A.

Mason, K ; Doyle, P. / Market orientation and vertical de-integration: adding value through relationships. Annual Conference of the Academy of Marketing - 2000. N/A : unknown, 2000.

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title = "Market orientation and vertical de-integration: adding value through relationships",

author = "K Mason and P Doyle",

year = "2000",

language = "English",

booktitle = "Annual Conference of the Academy of Marketing - 2000",

publisher = "unknown",

}

TY - GEN

T1 - Market orientation and vertical de-integration: adding value through relationships

AU - Mason, K

AU - Doyle, P

PY - 2000

Y1 - 2000

M3 - Conference contribution/Paper

BT - Annual Conference of the Academy of Marketing - 2000

PB - unknown

CY - N/A

ER -

Research