Market segments: fallacies and faults

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Market segments: fallacies and faults. / Tonks, D G; Farr, M W.
In: Active Learning in Higher Education, Vol. 2, No. 2, 2001, p. 187-203.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Tonks, DG & Farr, MW 2001, 'Market segments: fallacies and faults', Active Learning in Higher Education, vol. 2, no. 2, pp. 187-203.

APA

Tonks, D. G., & Farr, M. W. (2001). Market segments: fallacies and faults. Active Learning in Higher Education, 2(2), 187-203.

Vancouver

Tonks DG, Farr MW. Market segments: fallacies and faults. Active Learning in Higher Education. 2001;2(2):187-203.

Author

Tonks, D G ; Farr, M W. / Market segments: fallacies and faults. In: Active Learning in Higher Education. 2001 ; Vol. 2, No. 2. pp. 187-203.

Bibtex

@article{de7d142ae2e04c599ee4422f045a7e56,

title = "Market segments: fallacies and faults",

author = "Tonks, {D G} and Farr, {M W}",

year = "2001",

language = "English",

volume = "2",

pages = "187--203",

journal = "Active Learning in Higher Education",

issn = "1469-7874",

publisher = "SAGE Publications Ltd",

number = "2",

}

RIS

TY - JOUR

T1 - Market segments: fallacies and faults

AU - Tonks, D G

AU - Farr, M W

PY - 2001

Y1 - 2001

M3 - Journal article

VL - 2

SP - 187

EP - 203

JO - Active Learning in Higher Education

JF - Active Learning in Higher Education

SN - 1469-7874

IS - 2

ER -

Research