Marketing as cooking: return of the sophists

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Marketing as cooking: return of the sophists. / Tonks, D G.
In: Journal of Marketing Management, Vol. 18, No. 7-8, 2002, p. 803-822.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Tonks, DG 2002, 'Marketing as cooking: return of the sophists', Journal of Marketing Management, vol. 18, no. 7-8, pp. 803-822.

APA

Tonks, D. G. (2002). Marketing as cooking: return of the sophists. Journal of Marketing Management, 18(7-8), 803-822.

Vancouver

Tonks DG. Marketing as cooking: return of the sophists. Journal of Marketing Management. 2002;18(7-8):803-822.

Author

Tonks, D G. / Marketing as cooking: return of the sophists. In: Journal of Marketing Management. 2002 ; Vol. 18, No. 7-8. pp. 803-822.

Bibtex

@article{1dbebabb2e0e4d4c9e1c48c90c046185,

title = "Marketing as cooking: return of the sophists",

author = "Tonks, {D G}",

year = "2002",

language = "English",

volume = "18",

pages = "803--822",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "7-8",

}

RIS

TY - JOUR

T1 - Marketing as cooking: return of the sophists

AU - Tonks, D G

PY - 2002

Y1 - 2002

M3 - Journal article

VL - 18

SP - 803

EP - 822

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -

Research