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Marketing Development: Live 8 and the Production of the Global Citizen.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Marketing Development: Live 8 and the Production of the Global Citizen. / Biccum, April.
In: Development and Change, Vol. 38, No. 6, 11.2007, p. 1111-1126.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Biccum, A 2007, 'Marketing Development: Live 8 and the Production of the Global Citizen.', Development and Change, vol. 38, no. 6, pp. 1111-1126. https://doi.org/10.1111/j.1467-7660.2007.00445.x

APA

Biccum, A. (2007). Marketing Development: Live 8 and the Production of the Global Citizen. Development and Change, 38(6), 1111-1126. https://doi.org/10.1111/j.1467-7660.2007.00445.x

Vancouver

Biccum A. Marketing Development: Live 8 and the Production of the Global Citizen. Development and Change. 2007 Nov;38(6):1111-1126. doi: 10.1111/j.1467-7660.2007.00445.x

Author

Biccum, April. / Marketing Development: Live 8 and the Production of the Global Citizen. In: Development and Change. 2007 ; Vol. 38, No. 6. pp. 1111-1126.

Bibtex

@article{ceb2134971ec417d989dcc19c664c54d,
title = "Marketing Development: Live 8 and the Production of the Global Citizen.",
abstract = "This contribution argues that a recent crisis in British national narrative has been transformed into a marketing campaign for development. This is an exercise aimed at creating the figure of the {\textquoteleft}Global Citizen{\textquoteright}, which has an attitude and aptitude for neoliberal globalization and which acts as a bulwark against recent mass popular protest criticizing the institutions of global governance. The marketing campaign for development culminated recently in a mass commodity spectacle in the form of Live 8, co-opting the voices of critique and acting as a theatre of legitimation for neoliberal global governance. This has been done by the very actors who stand most to gain from the development agenda currently being proposed for Africa in G8 ministerial talks. This whole fiasco, which occurs within an environment of raging debates over the {\textquoteleft}new{\textquoteright} American imperialism, itself bears the mark of empire.",
author = "April Biccum",
note = "RAE_import_type : Journal article RAE_uoa_type : Politics and International Studies",
year = "2007",
month = nov,
doi = "10.1111/j.1467-7660.2007.00445.x",
language = "English",
volume = "38",
pages = "1111--1126",
journal = "Development and Change",
issn = "0012-155X",
publisher = "Wiley-Blackwell",
number = "6",

}

RIS

TY - JOUR

T1 - Marketing Development: Live 8 and the Production of the Global Citizen.

AU - Biccum, April

N1 - RAE_import_type : Journal article RAE_uoa_type : Politics and International Studies

PY - 2007/11

Y1 - 2007/11

N2 - This contribution argues that a recent crisis in British national narrative has been transformed into a marketing campaign for development. This is an exercise aimed at creating the figure of the ‘Global Citizen’, which has an attitude and aptitude for neoliberal globalization and which acts as a bulwark against recent mass popular protest criticizing the institutions of global governance. The marketing campaign for development culminated recently in a mass commodity spectacle in the form of Live 8, co-opting the voices of critique and acting as a theatre of legitimation for neoliberal global governance. This has been done by the very actors who stand most to gain from the development agenda currently being proposed for Africa in G8 ministerial talks. This whole fiasco, which occurs within an environment of raging debates over the ‘new’ American imperialism, itself bears the mark of empire.

AB - This contribution argues that a recent crisis in British national narrative has been transformed into a marketing campaign for development. This is an exercise aimed at creating the figure of the ‘Global Citizen’, which has an attitude and aptitude for neoliberal globalization and which acts as a bulwark against recent mass popular protest criticizing the institutions of global governance. The marketing campaign for development culminated recently in a mass commodity spectacle in the form of Live 8, co-opting the voices of critique and acting as a theatre of legitimation for neoliberal global governance. This has been done by the very actors who stand most to gain from the development agenda currently being proposed for Africa in G8 ministerial talks. This whole fiasco, which occurs within an environment of raging debates over the ‘new’ American imperialism, itself bears the mark of empire.

U2 - 10.1111/j.1467-7660.2007.00445.x

DO - 10.1111/j.1467-7660.2007.00445.x

M3 - Journal article

VL - 38

SP - 1111

EP - 1126

JO - Development and Change

JF - Development and Change

SN - 0012-155X

IS - 6

ER -