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Marketing in the public services

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Publication date1992
Host publicationThe Evolution of Public Management: Concepts and Techniques for the 1990's
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Number of pages17
ISBN (print)9780333522745
<mark>Original language</mark>English