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Marketplace continuum of taste: How do music festivals act as institutions?

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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Publication date6/06/2019
<mark>Original language</mark>English
EventBringing Institutional Theory to Marketing Conference - ISC Business School, Paris, France
Duration: 6/06/2019 → 7/06/2019
https://nitmkg2.sciencesconf.org/

Conference

ConferenceBringing Institutional Theory to Marketing Conference
Country/TerritoryFrance
CityParis
Period6/06/19 → 7/06/19
Internet address

Abstract

We explore how marketplace spaces relate to, shape, and further contribute to the institutional logics, aesthetics, and practices of a given consumption field. Our ethnographic study illustrates how the Primavera Sound festival acts as a marketplace continuum of taste; that is an institution within the indie music field.