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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 1/01/2021 |
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<mark>Journal</mark> | Journal of Business and Industrial Marketing |
Issue number | 9 |
Volume | 35 |
Number of pages | 13 |
Pages (from-to) | 1389-1401 |
Publication Status | Published |
Early online date | 15/06/20 |
<mark>Original language</mark> | English |
Event | MASH-IN Workshop: Market Shaping - Auckland Univerisity, Auckland, New Zealand Duration: 14/10/2019 → 16/05/2020 |
Workshop | MASH-IN Workshop |
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Country/Territory | New Zealand |
City | Auckland |
Period | 14/10/19 → 16/05/20 |