Research output: Working paper
Research output: Working paper
}
TY - UNPB
T1 - Measuring residential internet service adoption patterns
AU - Robertson, A
AU - Soopramanien, D G R
AU - Fildes, R A
PY - 2005
Y1 - 2005
N2 - Successful ICT policy analyses and implementation rely on a sufficient knowledge of how and why consumers adopt new technologies. For instance, analysts of the digital divide may need to quantify the factors that are perceived to drive this ICT usage gap. This paper focuses on understanding the key factors involved in residential internet choice, and therefore the digital divide. Using survey data collected in the UK, internet choice structure is analysed using a discrete choice model that embodies both human characteristic and product attribute data. The benefit of this approach is that it is possible to statistically test if the factors of choice vary between dial-up and broadband services. A logit model is estimated and this model reveals that price and income elasticity effects vary systematically by household type. This finding will be important to market planners wishing to understand and quantify the impact of the assessed factors on digital division.
AB - Successful ICT policy analyses and implementation rely on a sufficient knowledge of how and why consumers adopt new technologies. For instance, analysts of the digital divide may need to quantify the factors that are perceived to drive this ICT usage gap. This paper focuses on understanding the key factors involved in residential internet choice, and therefore the digital divide. Using survey data collected in the UK, internet choice structure is analysed using a discrete choice model that embodies both human characteristic and product attribute data. The benefit of this approach is that it is possible to statistically test if the factors of choice vary between dial-up and broadband services. A logit model is estimated and this model reveals that price and income elasticity effects vary systematically by household type. This finding will be important to market planners wishing to understand and quantify the impact of the assessed factors on digital division.
KW - Broadband
KW - Internet
KW - Logit
KW - Digital Divide
KW - Price
M3 - Working paper
T3 - Management Science Working Paper Series
BT - Measuring residential internet service adoption patterns
PB - The Department of Management Science
CY - Lancaster University
ER -