Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - Media choice in modern organisations
T2 - 20th European Conference on Information Systems, ECIS 2012
AU - Kadnarova, Radoslava
AU - Baptista, Joao
AU - Kotlarsky, Julia
AU - Lloyd, Stephen
PY - 2012/6/13
Y1 - 2012/6/13
N2 - The importance of face-to-face communication in collaborative projects is well understood in the literature. However, many organisations, and even governments are increasingly pushing for greater use of synchronous media such as video-conferencing to replace face-to-face meetings to drive costs down, reduce carbon footprint and improve efficiency. This calls for a review of existing theories that explain the way in which employees choose media to communicate and collaborate. Our study firstly reviews existing theories and identifies how individuals respond to new demands for greater use of synchronous media in organisations. We then present the findings from a qualitative case study in a global IT company, where we analysed the drivers and use of synchronous technology across various areas of the business. We conclude that existing theories only partially explain the way in which employees choose media in modern organisations and propose a new set of factors to encourage and support further research in this area.
AB - The importance of face-to-face communication in collaborative projects is well understood in the literature. However, many organisations, and even governments are increasingly pushing for greater use of synchronous media such as video-conferencing to replace face-to-face meetings to drive costs down, reduce carbon footprint and improve efficiency. This calls for a review of existing theories that explain the way in which employees choose media to communicate and collaborate. Our study firstly reviews existing theories and identifies how individuals respond to new demands for greater use of synchronous media in organisations. We then present the findings from a qualitative case study in a global IT company, where we analysed the drivers and use of synchronous technology across various areas of the business. We conclude that existing theories only partially explain the way in which employees choose media in modern organisations and propose a new set of factors to encourage and support further research in this area.
KW - Globally distributed and virtual teams
KW - Information richness
KW - Media choice
KW - Synchronous communication technologies
M3 - Conference contribution/Paper
AN - SCOPUS:84905717532
SN - 9788488971548
T3 - ECIS 2012 - Proceedings of the 20th European Conference on Information Systems
BT - ECIS 2012 - Proceedings of the 20th European Conference on Information Systems
PB - Association for Information Systems
Y2 - 10 June 2012 through 13 June 2012
ER -