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Mediating variables in the relationship between market orientation and supply chain performance: a theoretical approach

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Mediating variables in the relationship between market orientation and supply chain performance : a theoretical approach. / Tukamuhabwa Rwakira, Benjamin; Eyaa, Sarah; Friday, Derek.

In: International Journal of Business and Social Science, Vol. 2, No. 22, 12.2011, p. 99-107.

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Tukamuhabwa Rwakira B, Eyaa S, Friday D. Mediating variables in the relationship between market orientation and supply chain performance: a theoretical approach. International Journal of Business and Social Science. 2011 Dec;2(22):99-107.

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Tukamuhabwa Rwakira, Benjamin ; Eyaa, Sarah ; Friday, Derek. / Mediating variables in the relationship between market orientation and supply chain performance : a theoretical approach. In: International Journal of Business and Social Science. 2011 ; Vol. 2, No. 22. pp. 99-107.

Bibtex

@article{0866a5af4ff540b5a74c8d2b34a5273e,
title = "Mediating variables in the relationship between market orientation and supply chain performance: a theoretical approach",
abstract = "This study was intended to propose a conceptual frame work to facilitate further empirical studies about the relationship between market orientation and supply chain performance. It was motivated by the scantiness of studies about the link between marketing and supply chain management as well as calls from previous scholars for more research. This study establishes a conceptual model in which supply chain management strategy, organizational learning, supply chain innovation, trust, commitment and collaboration play mediating roles in the relationship between market orientation and supply chain performance. The study theorizes that market orientation improves organizational learning, supply chain management strategy, supply chain innovation, trust and commitment. Trust and commitment increase collaboration and all the aforementioned variables combined improve supply chain performance. Future researchers can use the current proposed frame work to conduct empirical studies that will fill some of the current knowledge gaps and specify significantly beneficial managerial implications.",
keywords = "Market orientation, supply chain, strategy, learning, innovation, collaboration, performance",
author = "{Tukamuhabwa Rwakira}, Benjamin and Sarah Eyaa and Derek Friday",
year = "2011",
month = dec,
language = "English",
volume = "2",
pages = "99--107",
journal = "International Journal of Business and Social Science",
issn = "2219-1933",
number = "22",

}

RIS

TY - JOUR

T1 - Mediating variables in the relationship between market orientation and supply chain performance

T2 - a theoretical approach

AU - Tukamuhabwa Rwakira, Benjamin

AU - Eyaa, Sarah

AU - Friday, Derek

PY - 2011/12

Y1 - 2011/12

N2 - This study was intended to propose a conceptual frame work to facilitate further empirical studies about the relationship between market orientation and supply chain performance. It was motivated by the scantiness of studies about the link between marketing and supply chain management as well as calls from previous scholars for more research. This study establishes a conceptual model in which supply chain management strategy, organizational learning, supply chain innovation, trust, commitment and collaboration play mediating roles in the relationship between market orientation and supply chain performance. The study theorizes that market orientation improves organizational learning, supply chain management strategy, supply chain innovation, trust and commitment. Trust and commitment increase collaboration and all the aforementioned variables combined improve supply chain performance. Future researchers can use the current proposed frame work to conduct empirical studies that will fill some of the current knowledge gaps and specify significantly beneficial managerial implications.

AB - This study was intended to propose a conceptual frame work to facilitate further empirical studies about the relationship between market orientation and supply chain performance. It was motivated by the scantiness of studies about the link between marketing and supply chain management as well as calls from previous scholars for more research. This study establishes a conceptual model in which supply chain management strategy, organizational learning, supply chain innovation, trust, commitment and collaboration play mediating roles in the relationship between market orientation and supply chain performance. The study theorizes that market orientation improves organizational learning, supply chain management strategy, supply chain innovation, trust and commitment. Trust and commitment increase collaboration and all the aforementioned variables combined improve supply chain performance. Future researchers can use the current proposed frame work to conduct empirical studies that will fill some of the current knowledge gaps and specify significantly beneficial managerial implications.

KW - Market orientation

KW - supply chain

KW - strategy

KW - learning

KW - innovation

KW - collaboration

KW - performance

M3 - Journal article

VL - 2

SP - 99

EP - 107

JO - International Journal of Business and Social Science

JF - International Journal of Business and Social Science

SN - 2219-1933

IS - 22

ER -