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  • Discourse and Communication paper by Zappettini and Unerman

    Rights statement: The final, definitive version of this article has been published in the Journal, Discourse and Communication, 10 (5), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Discourse and Communication page: http://journals.sagepub.com/home/dcm on SAGE Journals Online: http://journals.sagepub.com/

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‘Mixing’ and ‘Bending’: The recontextualisation of discourses of sustainability in integrated reporting

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‘Mixing’ and ‘Bending’ : The recontextualisation of discourses of sustainability in integrated reporting. / Zappettini, F.; Unerman, J.

In: Discourse and Communication, Vol. 10, No. 5, 10.2016, p. 521-542.

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Zappettini, F. ; Unerman, J. / ‘Mixing’ and ‘Bending’ : The recontextualisation of discourses of sustainability in integrated reporting. In: Discourse and Communication. 2016 ; Vol. 10, No. 5. pp. 521-542.

Bibtex

@article{543e3d15263f43839829555d1b4191a9,
title = "{\textquoteleft}Mixing{\textquoteright} and {\textquoteleft}Bending{\textquoteright}: The recontextualisation of discourses of sustainability in integrated reporting",
abstract = "Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This article examines the emergence of Integrated Reporting (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this article analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of {\textquoteleft}sustainability{\textquoteright}. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically {\textquoteleft}bent{\textquoteright} to construct the organisation itself as being financially sustainable, that is, viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonised discourses of sustainability for the rhetorical purpose of self-legitimation. {\textcopyright} 2016, {\textcopyright} The Author(s) 2016.",
keywords = "Accountability, corporate social responsibility, critical discourse analysis, financial communication, genre analysis, hybridity, integrated reporting, interdiscursivity, recontextualisation, semantic bending, sustainability",
author = "F. Zappettini and J. Unerman",
note = "The final, definitive version of this article has been published in the Journal, Discourse and Communication, 10 (5), 2016, {\textcopyright} SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Discourse and Communication page: http://journals.sagepub.com/home/dcm on SAGE Journals Online: http://journals.sagepub.com/",
year = "2016",
month = oct,
doi = "10.1177/1750481316659175",
language = "English",
volume = "10",
pages = "521--542",
journal = "Discourse and Communication",
issn = "1750-4813",
publisher = "SAGE Publications Ltd",
number = "5",

}

RIS

TY - JOUR

T1 - ‘Mixing’ and ‘Bending’

T2 - The recontextualisation of discourses of sustainability in integrated reporting

AU - Zappettini, F.

AU - Unerman, J.

N1 - The final, definitive version of this article has been published in the Journal, Discourse and Communication, 10 (5), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Discourse and Communication page: http://journals.sagepub.com/home/dcm on SAGE Journals Online: http://journals.sagepub.com/

PY - 2016/10

Y1 - 2016/10

N2 - Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This article examines the emergence of Integrated Reporting (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this article analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organisation itself as being financially sustainable, that is, viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonised discourses of sustainability for the rhetorical purpose of self-legitimation. © 2016, © The Author(s) 2016.

AB - Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This article examines the emergence of Integrated Reporting (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this article analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organisation itself as being financially sustainable, that is, viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonised discourses of sustainability for the rhetorical purpose of self-legitimation. © 2016, © The Author(s) 2016.

KW - Accountability

KW - corporate social responsibility

KW - critical discourse analysis

KW - financial communication

KW - genre analysis

KW - hybridity

KW - integrated reporting

KW - interdiscursivity

KW - recontextualisation

KW - semantic bending

KW - sustainability

U2 - 10.1177/1750481316659175

DO - 10.1177/1750481316659175

M3 - Journal article

VL - 10

SP - 521

EP - 542

JO - Discourse and Communication

JF - Discourse and Communication

SN - 1750-4813

IS - 5

ER -