This paper reports on a development framework, two prototypes, and a comparative study in the area of multi-tag Near-Field Communication (NFC) interaction. By combining NFC with static and dynamic displays, such as posters and projections, services are made more visible and allow users to interact with them easily by interacting directly with the display with their phone. In this paper, we explore such interactions, in particular, the combination of the phone display and large NFC displays. We also compare static displays and dynamic displays, and present a list of deciding factors for a particular deployment situation. We discuss one prototype for each display type and developed a corresponding framework which can be used to accelerate the development of such prototypes whilst supporting a high level of versatility. The findings of a controlled comparative study indicate, among other things, that all participants preferred the dynamic display, although the static display has advantages, e.g. with respect to privacy and portability.