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Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China

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Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China. / Ahmad, Wasim; Kim, Woo Gon; Choi, Hyung Min et al.
In: Journal of Retailing and Consumer Services, Vol. 63, 102689, 30.11.2021.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

APA

Ahmad, W., Kim, W. G., Choi, H. M., & Haq, J. U. (2021). Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China. Journal of Retailing and Consumer Services, 63, Article 102689. https://doi.org/10.1016/j.jretconser.2021.102689

Vancouver

Ahmad W, Kim WG, Choi HM, Haq JU. Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China. Journal of Retailing and Consumer Services. 2021 Nov 30;63:102689. Epub 2021 Jul 20. doi: 10.1016/j.jretconser.2021.102689

Author

Ahmad, Wasim ; Kim, Woo Gon ; Choi, Hyung Min et al. / Modeling behavioral intention to use travel reservation apps : A cross-cultural examination between US and China. In: Journal of Retailing and Consumer Services. 2021 ; Vol. 63.

Bibtex

@article{49e2e06111d14bebaaab9b3a41875b2d,
title = "Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China",
abstract = "We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.",
keywords = "Cross-cultural, Distrust, Mobile apps, Mobile retailing, Schwartz framework, UTAUT",
author = "Wasim Ahmad and Kim, {Woo Gon} and Choi, {Hyung Min} and Haq, {Junaid Ul}",
year = "2021",
month = nov,
day = "30",
doi = "10.1016/j.jretconser.2021.102689",
language = "English",
volume = "63",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Ltd",

}

RIS

TY - JOUR

T1 - Modeling behavioral intention to use travel reservation apps

T2 - A cross-cultural examination between US and China

AU - Ahmad, Wasim

AU - Kim, Woo Gon

AU - Choi, Hyung Min

AU - Haq, Junaid Ul

PY - 2021/11/30

Y1 - 2021/11/30

N2 - We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.

AB - We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.

KW - Cross-cultural

KW - Distrust

KW - Mobile apps

KW - Mobile retailing

KW - Schwartz framework

KW - UTAUT

U2 - 10.1016/j.jretconser.2021.102689

DO - 10.1016/j.jretconser.2021.102689

M3 - Journal article

AN - SCOPUS:85110423482

VL - 63

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

M1 - 102689

ER -