Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Modeling behavioral intention to use travel reservation apps
T2 - A cross-cultural examination between US and China
AU - Ahmad, Wasim
AU - Kim, Woo Gon
AU - Choi, Hyung Min
AU - Haq, Junaid Ul
PY - 2021/11/30
Y1 - 2021/11/30
N2 - We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.
AB - We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions.
KW - Cross-cultural
KW - Distrust
KW - Mobile apps
KW - Mobile retailing
KW - Schwartz framework
KW - UTAUT
U2 - 10.1016/j.jretconser.2021.102689
DO - 10.1016/j.jretconser.2021.102689
M3 - Journal article
AN - SCOPUS:85110423482
VL - 63
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
M1 - 102689
ER -