The viscoplastic intermediate ϕ-model was applied in this work to predict the deformation behavior and texture evolution in a magnesium alloy, an HCP material. We simulated the deformation behavior with different intergranular interaction strengths and compared the predicted results with available experimental results. In this approach, elasticity is neglected and the plastic deformation mechanisms are assumed as a combination of crystallographic slip and twinning systems. Tests are performed for rolling (plane strain compression) of random textured Mg polycrystal as well as for tensile and compressive tests on rolled Mg sheets. Simulated texture evolutions agree well with experimental data. Activities of twinning and slip, predicted by the intermediate ϕ-model, reveal the strong anisotropic behavior during tension and compression of rolled sheets.