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Modelling brand origin recognition accuracy

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Unpublished

Standard

Modelling brand origin recognition accuracy. / Alexander, Nicholas; Moore, M; Doherty, Anne Marie et al.
2011. Paper presented at 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Alexander, N, Moore, M, Doherty, AM & Carpenter, J 2011, 'Modelling brand origin recognition accuracy', Paper presented at 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 20/11/11.

APA

Alexander, N., Moore, M., Doherty, A. M., & Carpenter, J. (2011). Modelling brand origin recognition accuracy. Paper presented at 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Vancouver

Alexander N, Moore M, Doherty AM, Carpenter J. Modelling brand origin recognition accuracy. 2011. Paper presented at 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Author

Alexander, Nicholas ; Moore, M ; Doherty, Anne Marie et al. / Modelling brand origin recognition accuracy. Paper presented at 7th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Bibtex

@conference{c859a0780a484ade9f81f9ea6ef00dcf,
title = "Modelling brand origin recognition accuracy",
keywords = "Brand, origin, cosmopolitanism , ethnocentrism , culture , retailer-as-brand",
author = "Nicholas Alexander and M Moore and Doherty, {Anne Marie} and J Carpenter",
year = "2011",
language = "English",
note = "7th Thought Leaders International Conference on Brand Management, Lugano ; Conference date: 20-11-2011",

}

RIS

TY - CONF

T1 - Modelling brand origin recognition accuracy

AU - Alexander, Nicholas

AU - Moore, M

AU - Doherty, Anne Marie

AU - Carpenter, J

PY - 2011

Y1 - 2011

KW - Brand

KW - origin

KW - cosmopolitanism

KW - ethnocentrism

KW - culture

KW - retailer-as-brand

M3 - Conference paper

T2 - 7th Thought Leaders International Conference on Brand Management, Lugano

Y2 - 20 November 2011

ER -