Moral Identity and Celebrity Sponsorship

Marketing

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Moral Identity and Celebrity Sponsorship. / Martin, Felix.
2016. Paper presented at Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, London.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Martin, F 2016, 'Moral Identity and Celebrity Sponsorship', Paper presented at Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, London, 28/10/15 - 31/10/15.

APA

Martin, F. (2016). Moral Identity and Celebrity Sponsorship. Paper presented at Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, London.

Vancouver

Martin F. Moral Identity and Celebrity Sponsorship. 2016. Paper presented at Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, London.

Author

Martin, Felix. / Moral Identity and Celebrity Sponsorship. Paper presented at Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing, London.

Bibtex

@conference{a81bf7a8f9824e31a15570650b9ed98a,

title = "Moral Identity and Celebrity Sponsorship",

author = "Felix Martin",

year = "2016",

language = "English",

note = "Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing ; Conference date: 28-10-2015 Through 31-10-2015",

}

RIS

TY - CONF

T1 - Moral Identity and Celebrity Sponsorship

AU - Martin, Felix

PY - 2016

Y1 - 2016

M3 - Conference paper

T2 - Theory and Practice in Bridging Europe and Asia: Contemporary Challenges in International Marketing

Y2 - 28 October 2015 through 31 October 2015

ER -

Research