Final published version
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Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
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TY - JOUR
T1 - Moving gender across, between and beyond the binaries
T2 - In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman
AU - Cheded, Mohammed
AU - Hutton, Martina
AU - Steinfield, Laurel
AU - Bettany, Shona
AU - Burchiellaro, Olimpia
AU - Venkatraman, Rohan
PY - 2024/4/1
Y1 - 2024/4/1
N2 - This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.
AB - This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.
KW - discrimination
KW - emancipation
KW - gender(S)
KW - gender/sex/ual diversity
KW - institutional activism
KW - institutional pressures
KW - oppression
U2 - 10.1111/joca.12572
DO - 10.1111/joca.12572
M3 - Comment/debate
VL - 58
SP - 209
EP - 222
JO - Journal of Consumer Affairs
JF - Journal of Consumer Affairs
SN - 0022-0078
IS - 1
ER -