This article analyses evangelical identity politics and more generally religious competition in contemporary Mexico through a specific focus on the construction, dissemination and imagination of space. The imagination and occupation of a particular space determines the specific identity of its followers. Since the identity–space construct is primarily anchored in the political, religious, economic and funerary contexts in most societies, these four rubrics are woven together to assess of the evangelical Christian space–identity construct. The paper furthers research on religious space creation, dissemination and demarcation amongst evangelical Christians in Mexico, and it emphasises the extent to which the strategies of spatial expansion can lead to rigorous intra-faith competition and conflict.