Home > Research > Publications & Outputs > Networked idiots

Associated organisational unit

Electronic data

  • Networked Idiots 05

    Rights statement: The final, definitive version of this article has been published in the Journal, Global Media and Communication, 12 (2), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Global Media and Communication page: http://gmc.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/

    Accepted author manuscript, 165 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

Links

Text available via DOI:

View graph of relations

Networked idiots: affective economies and neoliberal subjectivity in Russian viral video

Research output: Contribution to journalJournal articlepeer-review

Published

Standard

Networked idiots : affective economies and neoliberal subjectivity in Russian viral video. / Khalikova, Dinara ; Fish, Adam Richard.

In: Global Media and Communication, Vol. 12, No. 2, 08.2016, p. 143-159.

Research output: Contribution to journalJournal articlepeer-review

Harvard

APA

Vancouver

Author

Khalikova, Dinara ; Fish, Adam Richard. / Networked idiots : affective economies and neoliberal subjectivity in Russian viral video. In: Global Media and Communication. 2016 ; Vol. 12, No. 2. pp. 143-159.

Bibtex

@article{9f4fa7510a3f4604a3c28a76c39edc12,
title = "Networked idiots: affective economies and neoliberal subjectivity in Russian viral video",
abstract = "Idiot is usually a term of derision. In this article, we reconsider the common meaning as designating a stupid person and return to an earlier etymology as signifying a private and independent individual. In ancient Greece, being idiotic meant engaging in the contemplative process of becoming an individual. At times, this pursuit of individuation differentiated such individuals as their acts occurred in public and were seen as absurd, out-of-the-ordinary and, frankly, idiotic, as most now know the term. With the widespread use of social media and digital video, these once private or semi-public acts of individuation often become explicitly public acts for others to see, critique and mimic. Social media has made it possible for these explorations of self to circulate where their emotional intensities resonate with or are rejected by viewers, are captured for profit by media corporations, and leveraged by their producers into media careers. Using a case study from Russian social media, this article describes the affective economy of idiotic videos and how the history of one Internet video illustrates the circulation, capture and self-capitalization attendant with neoliberalism.",
keywords = "Affect , affective economies, capture, idiot , neoliberalism, online networks, Russia, video",
author = "Dinara Khalikova and Fish, {Adam Richard}",
note = "The final, definitive version of this article has been published in the Journal, Global Media and Communication, 12 (2), 2016, {\textcopyright} SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Global Media and Communication page: http://gmc.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/",
year = "2016",
month = aug,
doi = "10.1177/1742766516652165",
language = "English",
volume = "12",
pages = "143--159",
journal = "Global Media and Communication",
issn = "1742-7665",
publisher = "SAGE Publications Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - Networked idiots

T2 - affective economies and neoliberal subjectivity in Russian viral video

AU - Khalikova, Dinara

AU - Fish, Adam Richard

N1 - The final, definitive version of this article has been published in the Journal, Global Media and Communication, 12 (2), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Global Media and Communication page: http://gmc.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/

PY - 2016/8

Y1 - 2016/8

N2 - Idiot is usually a term of derision. In this article, we reconsider the common meaning as designating a stupid person and return to an earlier etymology as signifying a private and independent individual. In ancient Greece, being idiotic meant engaging in the contemplative process of becoming an individual. At times, this pursuit of individuation differentiated such individuals as their acts occurred in public and were seen as absurd, out-of-the-ordinary and, frankly, idiotic, as most now know the term. With the widespread use of social media and digital video, these once private or semi-public acts of individuation often become explicitly public acts for others to see, critique and mimic. Social media has made it possible for these explorations of self to circulate where their emotional intensities resonate with or are rejected by viewers, are captured for profit by media corporations, and leveraged by their producers into media careers. Using a case study from Russian social media, this article describes the affective economy of idiotic videos and how the history of one Internet video illustrates the circulation, capture and self-capitalization attendant with neoliberalism.

AB - Idiot is usually a term of derision. In this article, we reconsider the common meaning as designating a stupid person and return to an earlier etymology as signifying a private and independent individual. In ancient Greece, being idiotic meant engaging in the contemplative process of becoming an individual. At times, this pursuit of individuation differentiated such individuals as their acts occurred in public and were seen as absurd, out-of-the-ordinary and, frankly, idiotic, as most now know the term. With the widespread use of social media and digital video, these once private or semi-public acts of individuation often become explicitly public acts for others to see, critique and mimic. Social media has made it possible for these explorations of self to circulate where their emotional intensities resonate with or are rejected by viewers, are captured for profit by media corporations, and leveraged by their producers into media careers. Using a case study from Russian social media, this article describes the affective economy of idiotic videos and how the history of one Internet video illustrates the circulation, capture and self-capitalization attendant with neoliberalism.

KW - Affect

KW - affective economies

KW - capture

KW - idiot

KW - neoliberalism

KW - online networks

KW - Russia

KW - video

U2 - 10.1177/1742766516652165

DO - 10.1177/1742766516652165

M3 - Journal article

VL - 12

SP - 143

EP - 159

JO - Global Media and Communication

JF - Global Media and Communication

SN - 1742-7665

IS - 2

ER -