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Not all anchors are created equal

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Not all anchors are created equal. / Sugden, Robert; Zheng, Jiwei; Zizzo, Daniel John.
In: Journal of Economic Psychology, Vol. 39, 01.12.2013, p. 21-31.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Sugden, R, Zheng, J & Zizzo, DJ 2013, 'Not all anchors are created equal', Journal of Economic Psychology, vol. 39, pp. 21-31. https://doi.org/10.1016/j.joep.2013.06.008

APA

Sugden, R., Zheng, J., & Zizzo, D. J. (2013). Not all anchors are created equal. Journal of Economic Psychology, 39, 21-31. https://doi.org/10.1016/j.joep.2013.06.008

Vancouver

Sugden R, Zheng J, Zizzo DJ. Not all anchors are created equal. Journal of Economic Psychology. 2013 Dec 1;39:21-31. Epub 2013 Jul 9. doi: 10.1016/j.joep.2013.06.008

Author

Sugden, Robert ; Zheng, Jiwei ; Zizzo, Daniel John. / Not all anchors are created equal. In: Journal of Economic Psychology. 2013 ; Vol. 39. pp. 21-31.

Bibtex

@article{310e78469d0944338deb9c3243619158,
title = "Not all anchors are created equal",
abstract = "We investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals{\textquoteright} buying or selling decisions at given prices. We find anchoring effects only when the anchor value is framed as a plausible price for the good for which the individual is a potential buyer or seller. Anchoring effects are stronger for WTA than for WTP. We conclude that anchoring effects can affect market behaviour, but that not all anchors are effective.",
author = "Robert Sugden and Jiwei Zheng and Zizzo, {Daniel John}",
year = "2013",
month = dec,
day = "1",
doi = "10.1016/j.joep.2013.06.008",
language = "English",
volume = "39",
pages = "21--31",
journal = "Journal of Economic Psychology",
issn = "0167-4870",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Not all anchors are created equal

AU - Sugden, Robert

AU - Zheng, Jiwei

AU - Zizzo, Daniel John

PY - 2013/12/1

Y1 - 2013/12/1

N2 - We investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals’ buying or selling decisions at given prices. We find anchoring effects only when the anchor value is framed as a plausible price for the good for which the individual is a potential buyer or seller. Anchoring effects are stronger for WTA than for WTP. We conclude that anchoring effects can affect market behaviour, but that not all anchors are effective.

AB - We investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals’ buying or selling decisions at given prices. We find anchoring effects only when the anchor value is framed as a plausible price for the good for which the individual is a potential buyer or seller. Anchoring effects are stronger for WTA than for WTP. We conclude that anchoring effects can affect market behaviour, but that not all anchors are effective.

U2 - 10.1016/j.joep.2013.06.008

DO - 10.1016/j.joep.2013.06.008

M3 - Journal article

VL - 39

SP - 21

EP - 31

JO - Journal of Economic Psychology

JF - Journal of Economic Psychology

SN - 0167-4870

ER -