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On what do consumer product preferences depend?: Determining domestic versus foreign product preferences in an emerging economy market

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market. / Mockaitis, A.I.; Salciuviene, Laura; Ghauri, P.
In: Journal of International Consumer Marketing, 2013, p. 166-180.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Mockaitis, AI, Salciuviene, L & Ghauri, P 2013, 'On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market', Journal of International Consumer Marketing, pp. 166-180. https://doi.org/10.1080/08961530.2013.780456

APA

Mockaitis, A. I., Salciuviene, L., & Ghauri, P. (2013). On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market. Journal of International Consumer Marketing, 166-180. https://doi.org/10.1080/08961530.2013.780456

Vancouver

Mockaitis AI, Salciuviene L, Ghauri P. On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market. Journal of International Consumer Marketing. 2013;166-180. doi: 10.1080/08961530.2013.780456

Author

Mockaitis, A.I. ; Salciuviene, Laura ; Ghauri, P. / On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market. In: Journal of International Consumer Marketing. 2013 ; pp. 166-180.

Bibtex

@article{c041afa0e48d4c61b2e2a2e3060b92e6,
title = "On what do consumer product preferences depend?: Determining domestic versus foreign product preferences in an emerging economy market",
abstract = "This study investigates consumer preferences for domestic products in an emerging economy market. We argue that consumer preferences are contingent on the level of consumer ethnocentrism, preferences for different product categories from specific country clusters and those of importers, and consumers{\textquoteright} previous experience with products. The findings suggest that there are significant variations in consumer evaluations of products across specific product categories, country-of-origin, and other multicues. We also find a significant influence of consumer ethnocentrism on preferences for different product categories from specific country clusters when controlling for background variables. Implications for theory and practice and suggestions for future research are discussed.",
keywords = "Domestic country bias, consumer ethnocentrism, country of origin, country clusters, emerging economy market",
author = "A.I. Mockaitis and Laura Salciuviene and P Ghauri",
year = "2013",
doi = "10.1080/08961530.2013.780456",
language = "English",
pages = "166--180",
journal = "Journal of International Consumer Marketing",
issn = "1528-7068",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - On what do consumer product preferences depend?

T2 - Determining domestic versus foreign product preferences in an emerging economy market

AU - Mockaitis, A.I.

AU - Salciuviene, Laura

AU - Ghauri, P

PY - 2013

Y1 - 2013

N2 - This study investigates consumer preferences for domestic products in an emerging economy market. We argue that consumer preferences are contingent on the level of consumer ethnocentrism, preferences for different product categories from specific country clusters and those of importers, and consumers’ previous experience with products. The findings suggest that there are significant variations in consumer evaluations of products across specific product categories, country-of-origin, and other multicues. We also find a significant influence of consumer ethnocentrism on preferences for different product categories from specific country clusters when controlling for background variables. Implications for theory and practice and suggestions for future research are discussed.

AB - This study investigates consumer preferences for domestic products in an emerging economy market. We argue that consumer preferences are contingent on the level of consumer ethnocentrism, preferences for different product categories from specific country clusters and those of importers, and consumers’ previous experience with products. The findings suggest that there are significant variations in consumer evaluations of products across specific product categories, country-of-origin, and other multicues. We also find a significant influence of consumer ethnocentrism on preferences for different product categories from specific country clusters when controlling for background variables. Implications for theory and practice and suggestions for future research are discussed.

KW - Domestic country bias

KW - consumer ethnocentrism

KW - country of origin

KW - country clusters

KW - emerging economy market

U2 - 10.1080/08961530.2013.780456

DO - 10.1080/08961530.2013.780456

M3 - Journal article

SP - 166

EP - 180

JO - Journal of International Consumer Marketing

JF - Journal of International Consumer Marketing

SN - 1528-7068

ER -