One brand, three ways to shop: situational variables and multichannel consumer behaviour

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2002
<mark>Journal</mark>	Journal of Economic Behavior and Organization
Issue number	2
Volume	12
Number of pages	18
Pages (from-to)	131-148
Publication Status	Published
<mark>Original language</mark>	English

Research