Accepted author manuscript, 309 KB, Word document
Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
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TY - GEN
T1 - OneBankassure
T2 - Customer intimacy through machine learning
AU - Beath, Cynthia M.
AU - Tarafdar, Monideepa
AU - Ross, J.W.
PY - 2018/12/13
Y1 - 2018/12/13
N2 - OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data science and machine learning disciplines. The company created a new organizational unit focusing on these disciplines and funded many new use cases that leveraged them. This case describes the practices of this new unit and recounts the story of the development of one of the company's successful machine learning use cases. To create fertile ground for the use of machine learning capabilities, the company was also making significant investments in training and culture change, so as to become a more data-driven and evidence-based organization.
AB - OneBankAssure [a pseudonym] sought to delight its customers by delivering new digital value propositions that exploited new data science and machine learning disciplines. The company created a new organizational unit focusing on these disciplines and funded many new use cases that leveraged them. This case describes the practices of this new unit and recounts the story of the development of one of the company's successful machine learning use cases. To create fertile ground for the use of machine learning capabilities, the company was also making significant investments in training and culture change, so as to become a more data-driven and evidence-based organization.
KW - AI Model Management
KW - Co-creation
KW - Machine Learning
KW - Information systems
KW - Information use
KW - Learning systems
KW - Culture change
KW - Customer intimacy
KW - Data driven
KW - Digital values
KW - Evidence-based
KW - Model management
KW - Organizational units
KW - Machine learning
M3 - Conference contribution/Paper
BT - ICIS2018 Proceedings
PB - AIS Electronic Library
ER -