Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. / Hogg, M K; Penz, E.
Brick and Mortar Shopping in the 21st Century. London and New York: Routledge, 2007. p. 53-83.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Bibtex

@inbook{045029594ef84b24b8950b6772976f7a,

title = "Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior",

author = "Hogg, {M K} and E Penz",

year = "2007",

language = "English",

pages = "53--83",

booktitle = "Brick and Mortar Shopping in the 21st Century",

publisher = "Routledge",

}

RIS

TY - CHAP

T1 - Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

AU - Hogg, M K

AU - Penz, E

PY - 2007

Y1 - 2007

M3 - Chapter

SP - 53

EP - 83

BT - Brick and Mortar Shopping in the 21st Century

PB - Routledge

CY - London and New York

ER -

Research