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On-line constructions of metrosexuality and masculinities: a membership categorisation analysis

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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On-line constructions of metrosexuality and masculinities: a membership categorisation analysis. / Hall, Matthew; Gough, Brendan; Seymour-Smith, Sarah et al.
In: Gender and Language, Vol. 6, No. 2, 2012, p. 379-403.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hall, M, Gough, B, Seymour-Smith, S & Hansen, S 2012, 'On-line constructions of metrosexuality and masculinities: a membership categorisation analysis', Gender and Language, vol. 6, no. 2, pp. 379-403. <http://www.equinoxpub.com/journals/index.php/GL/article/view/8161>

APA

Hall, M., Gough, B., Seymour-Smith, S., & Hansen, S. (2012). On-line constructions of metrosexuality and masculinities: a membership categorisation analysis. Gender and Language, 6(2), 379-403. http://www.equinoxpub.com/journals/index.php/GL/article/view/8161

Vancouver

Hall M, Gough B, Seymour-Smith S, Hansen S. On-line constructions of metrosexuality and masculinities: a membership categorisation analysis. Gender and Language. 2012;6(2):379-403.

Author

Hall, Matthew ; Gough, Brendan ; Seymour-Smith, Sarah et al. / On-line constructions of metrosexuality and masculinities : a membership categorisation analysis. In: Gender and Language. 2012 ; Vol. 6, No. 2. pp. 379-403.

Bibtex

@article{b8a066f540364404b342e97df9d0f856,
title = "On-line constructions of metrosexuality and masculinities: a membership categorisation analysis",
abstract = "The relatively recent growth of identity categories for men participating in non-conventional masculine activities can be linked to contemporary consumption and lifestyle opportunities (Gill et al., 2005). While there have been various studies pertaining to media representations of {\textquoteleft}metrosexuality{\textquoteright}, {\textquoteleft}new{\textquoteright} masculinities, and the marketing of health and beauty products to men, we currently know little about how men define, ascribe to and disavow contemporary identity markers such as {\textquoteleft}metrosexual{\textquoteright}. The existence of on-line forums dedicated to the discussion of metrosexuality provides an obvious opportunity to examine contemporary masculinities. In this paper we report on a study of one such internet forum, using membership categorisation analysis (Sacks, 1972, 1992) to investigate the deployment of metrosexuality and related identity categories. Our analysis highlights the masculinised parameters through which metrosexuality is taken up (and rejected), which include notions of vanity, conspicuous consumption, professional status and sexual prowess. The continued influence of hegemonic forms of masculinity in this context is discussed.",
author = "Matthew Hall and Brendan Gough and Sarah Seymour-Smith and Susan Hansen",
year = "2012",
language = "English",
volume = "6",
pages = "379--403",
journal = "Gender and Language",
issn = "1747-6321",
publisher = "Equinox Publishing Ltd",
number = "2",

}

RIS

TY - JOUR

T1 - On-line constructions of metrosexuality and masculinities

T2 - a membership categorisation analysis

AU - Hall, Matthew

AU - Gough, Brendan

AU - Seymour-Smith, Sarah

AU - Hansen, Susan

PY - 2012

Y1 - 2012

N2 - The relatively recent growth of identity categories for men participating in non-conventional masculine activities can be linked to contemporary consumption and lifestyle opportunities (Gill et al., 2005). While there have been various studies pertaining to media representations of ‘metrosexuality’, ‘new’ masculinities, and the marketing of health and beauty products to men, we currently know little about how men define, ascribe to and disavow contemporary identity markers such as ‘metrosexual’. The existence of on-line forums dedicated to the discussion of metrosexuality provides an obvious opportunity to examine contemporary masculinities. In this paper we report on a study of one such internet forum, using membership categorisation analysis (Sacks, 1972, 1992) to investigate the deployment of metrosexuality and related identity categories. Our analysis highlights the masculinised parameters through which metrosexuality is taken up (and rejected), which include notions of vanity, conspicuous consumption, professional status and sexual prowess. The continued influence of hegemonic forms of masculinity in this context is discussed.

AB - The relatively recent growth of identity categories for men participating in non-conventional masculine activities can be linked to contemporary consumption and lifestyle opportunities (Gill et al., 2005). While there have been various studies pertaining to media representations of ‘metrosexuality’, ‘new’ masculinities, and the marketing of health and beauty products to men, we currently know little about how men define, ascribe to and disavow contemporary identity markers such as ‘metrosexual’. The existence of on-line forums dedicated to the discussion of metrosexuality provides an obvious opportunity to examine contemporary masculinities. In this paper we report on a study of one such internet forum, using membership categorisation analysis (Sacks, 1972, 1992) to investigate the deployment of metrosexuality and related identity categories. Our analysis highlights the masculinised parameters through which metrosexuality is taken up (and rejected), which include notions of vanity, conspicuous consumption, professional status and sexual prowess. The continued influence of hegemonic forms of masculinity in this context is discussed.

M3 - Journal article

VL - 6

SP - 379

EP - 403

JO - Gender and Language

JF - Gender and Language

SN - 1747-6321

IS - 2

ER -