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  • CCG Jan 10 2016

    Rights statement: © 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.

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Opening up the NHS to market: using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication

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Opening up the NHS to market : using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication. / Brookes, Gavin; Harvey, Kevin.

In: Journal of Language and Politics, Vol. 15, No. 3, 2016, p. 288-302.

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@article{5c1b52ecc6e145c991035c494be54764,
title = "Opening up the NHS to market: using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication",
abstract = "Since its implementation, the British Government{\textquoteright}s controversial 2013 Health and SocialCare Act has had far-reaching effects on English health care provision, not least the creationof 212 regional practitioner-led clinical commissioning groups (CCGs) which are nowresponsible for much of the service provision across the country. Taking as an example thewebsite of one of these new commissioning groups, this study shows that multimodal criticaldiscourse analysis (MCDA) can reveal how health and social care matters are beingincreasingly framed within a corporate and neoliberal set of ideas, values, identities andsocial relations. Despite government assurances that the Act preserves the (non-commercial)founding values of the NHS, our MCDA provides textual evidence of the influence ofneoliberal and commercial discourses operating across CCG websites, which appear toprioritise corporate rather than the practical, day-to-day concerns of patients. ",
keywords = "Clinical commissioning groups, NHS, commercialisation, neoliberalism, privatisation, marketisation, multimodal critical discourse analysis",
author = "Gavin Brookes and Kevin Harvey",
note = "{\textcopyright} 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.",
year = "2016",
doi = "10.1075/jlp.15.3.04bro",
language = "English",
volume = "15",
pages = "288--302",
journal = "Journal of Language and Politics",
issn = "1569-2159",
publisher = "John Benjamins Publishing Company",
number = "3",

}

RIS

TY - JOUR

T1 - Opening up the NHS to market

T2 - using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication

AU - Brookes, Gavin

AU - Harvey, Kevin

N1 - © 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.

PY - 2016

Y1 - 2016

N2 - Since its implementation, the British Government’s controversial 2013 Health and SocialCare Act has had far-reaching effects on English health care provision, not least the creationof 212 regional practitioner-led clinical commissioning groups (CCGs) which are nowresponsible for much of the service provision across the country. Taking as an example thewebsite of one of these new commissioning groups, this study shows that multimodal criticaldiscourse analysis (MCDA) can reveal how health and social care matters are beingincreasingly framed within a corporate and neoliberal set of ideas, values, identities andsocial relations. Despite government assurances that the Act preserves the (non-commercial)founding values of the NHS, our MCDA provides textual evidence of the influence ofneoliberal and commercial discourses operating across CCG websites, which appear toprioritise corporate rather than the practical, day-to-day concerns of patients.

AB - Since its implementation, the British Government’s controversial 2013 Health and SocialCare Act has had far-reaching effects on English health care provision, not least the creationof 212 regional practitioner-led clinical commissioning groups (CCGs) which are nowresponsible for much of the service provision across the country. Taking as an example thewebsite of one of these new commissioning groups, this study shows that multimodal criticaldiscourse analysis (MCDA) can reveal how health and social care matters are beingincreasingly framed within a corporate and neoliberal set of ideas, values, identities andsocial relations. Despite government assurances that the Act preserves the (non-commercial)founding values of the NHS, our MCDA provides textual evidence of the influence ofneoliberal and commercial discourses operating across CCG websites, which appear toprioritise corporate rather than the practical, day-to-day concerns of patients.

KW - Clinical commissioning groups

KW - NHS

KW - commercialisation

KW - neoliberalism

KW - privatisation

KW - marketisation

KW - multimodal critical discourse analysis

U2 - 10.1075/jlp.15.3.04bro

DO - 10.1075/jlp.15.3.04bro

M3 - Journal article

VL - 15

SP - 288

EP - 302

JO - Journal of Language and Politics

JF - Journal of Language and Politics

SN - 1569-2159

IS - 3

ER -