Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Optimal Information Disclosure in Classic Auctions
AU - Bergemann, Dirk
AU - Heumann, Tibor
AU - Morris, Stephen
AU - Sorokin, Constantine
AU - Winter, Eyal
PY - 2022/9/1
Y1 - 2022/9/1
N2 - We characterize the revenue-maximizing information structure in the second-price auction. The seller faces a trade-off: more information improves the efficiency of the allocation but creates higher information rents for bidders. The information disclosure policy that maximizes the revenue of the seller is to fully reveal low values (where competition is high) but to pool high values (where competition is low). The size of the pool is determined by a critical quantile that is independent of the distribution of values and only dependent on the number of bidders. We discuss how this policy provides a rationale for conflation in digital advertising. (JEL D44, D82, D83, M37)
AB - We characterize the revenue-maximizing information structure in the second-price auction. The seller faces a trade-off: more information improves the efficiency of the allocation but creates higher information rents for bidders. The information disclosure policy that maximizes the revenue of the seller is to fully reveal low values (where competition is high) but to pool high values (where competition is low). The size of the pool is determined by a critical quantile that is independent of the distribution of values and only dependent on the number of bidders. We discuss how this policy provides a rationale for conflation in digital advertising. (JEL D44, D82, D83, M37)
KW - General Earth and Planetary Sciences
KW - General Environmental Science
U2 - 10.1257/aeri.20210504
DO - 10.1257/aeri.20210504
M3 - Journal article
VL - 4
SP - 371
EP - 388
JO - American Economic Review: Insights
JF - American Economic Review: Insights
SN - 2640-205X
IS - 3
ER -