Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Overcoming corporate rigidities in the dynamic Chinese market
AU - Li, Shenxue
AU - Easterby-smith, Mark
AU - Lyles, Marjorie
PY - 2008/11
Y1 - 2008/11
N2 - Companies often bring in what they believed and utilized in the past when they invest in the dynamic market of China, where changing environmental conditions often render existing beliefs and practices irrelevant. Over-generalizing from past situations could become a source of corporate rigidity, which results in a company's inability to anticipate the rapid changes that require evolution in its established systems, products, and market orientation. Companies must overcome corporate rigidities if they are to respond to the huge opportunities in China in a timely manner. In our research, we identified four distinct corporate rigidities—mindset rigidity, strategic rigidity, operational rigidity, and HRM rigidity—to help managers identify and assess the impact of rigidity on their China businesses. We provide four practical strategies for overcoming the four types of corporate rigidities
AB - Companies often bring in what they believed and utilized in the past when they invest in the dynamic market of China, where changing environmental conditions often render existing beliefs and practices irrelevant. Over-generalizing from past situations could become a source of corporate rigidity, which results in a company's inability to anticipate the rapid changes that require evolution in its established systems, products, and market orientation. Companies must overcome corporate rigidities if they are to respond to the huge opportunities in China in a timely manner. In our research, we identified four distinct corporate rigidities—mindset rigidity, strategic rigidity, operational rigidity, and HRM rigidity—to help managers identify and assess the impact of rigidity on their China businesses. We provide four practical strategies for overcoming the four types of corporate rigidities
KW - Corporate rigidity
KW - Dynamic market
KW - Agility
KW - China
U2 - 10.1016/j.bushor.2008.07.001
DO - 10.1016/j.bushor.2008.07.001
M3 - Journal article
VL - 51
SP - 501
EP - 509
JO - Business Horizons
JF - Business Horizons
SN - 0007-6813
IS - 6
ER -