Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper
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TY - CONF
T1 - Overcoming cultural resistance to PA
AU - Finlay, Steven
PY - 2013/5/1
Y1 - 2013/5/1
N2 - When an organization is new to Predictive Analytics, building a model is the easy part. Gaining cultural acceptance of Predictive Analytics and persuading people to trust in PA based decision making, based on the forecasts generated by the model, is far more difficult. In this paper some of the cultural challenges that organizations face when they implement PA for the first time are discussed, together with how these challenges can be over-come by taking a holistic approach to model development and implementation.
AB - When an organization is new to Predictive Analytics, building a model is the easy part. Gaining cultural acceptance of Predictive Analytics and persuading people to trust in PA based decision making, based on the forecasts generated by the model, is far more difficult. In this paper some of the cultural challenges that organizations face when they implement PA for the first time are discussed, together with how these challenges can be over-come by taking a holistic approach to model development and implementation.
KW - predictive analytics
KW - data mining
KW - HMRC
KW - ethics
M3 - Conference paper
T2 - Preditive Analytics Innovation Summit
Y2 - 30 April 2013 through 1 May 2013
ER -