Rights statement: This is a pre-print of an article published in Communication, Culture, and Critique, 6 (3), 2013. (c) Wiley.
Submitted manuscript, 319 KB, PDF document
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Participatory television
T2 - convergence, crowdsourcing, and neoliberalism
AU - Fish, Adam
N1 - This is a pre-print of an article published in Communication, Culture, and Critique, 6 (3), 2013. (c) Wiley.
PY - 2013/9
Y1 - 2013/9
N2 - In this article I assess theories of internet-enabled public participation as they have been devised to explain the audience participatory projects of Current TV, a global cable and satellite television and internet video network once partially programmed by non-fiction videos submitted by viewers. I explore how each author’s theory of participation--convergence (Jenkins 2006), crowdsourcing (Howe 2008), and neoliberal participation (Hands 2011)--variously fails and succeeds to historically and culturally situate Current TV within its socio-cultural context as a mixed mission and market digital social entrepreneur.To explore this issue I analyze five historical phases of Current TV: INdTV (2000-2004), Digital Correspondents (DC) (2004-2005), Viewer-Created Content (VC2) (2005-2008), Current.com (2008-2009), Hollywood (2009-) Throughout this history, one sees Current TV progress as a formal social enterprise engineering an organized public and struggle with a mission to democratize media production within an economy based on neoliberal principles. I conclude by introducing digital social entrepreneurship to describe the historically variable mix of mission and market values inherent in social activity.
AB - In this article I assess theories of internet-enabled public participation as they have been devised to explain the audience participatory projects of Current TV, a global cable and satellite television and internet video network once partially programmed by non-fiction videos submitted by viewers. I explore how each author’s theory of participation--convergence (Jenkins 2006), crowdsourcing (Howe 2008), and neoliberal participation (Hands 2011)--variously fails and succeeds to historically and culturally situate Current TV within its socio-cultural context as a mixed mission and market digital social entrepreneur.To explore this issue I analyze five historical phases of Current TV: INdTV (2000-2004), Digital Correspondents (DC) (2004-2005), Viewer-Created Content (VC2) (2005-2008), Current.com (2008-2009), Hollywood (2009-) Throughout this history, one sees Current TV progress as a formal social enterprise engineering an organized public and struggle with a mission to democratize media production within an economy based on neoliberal principles. I conclude by introducing digital social entrepreneurship to describe the historically variable mix of mission and market values inherent in social activity.
U2 - 10.1111/cccr.12016
DO - 10.1111/cccr.12016
M3 - Journal article
VL - 6
SP - 372
EP - 395
JO - Communication, Culture and Critique
JF - Communication, Culture and Critique
SN - 1753-9137
IS - 3
ER -