The article examines the impact of electoral results on party membership and activity. Previous studies have focused on the long-term effects of electoral success or failure, suggesting that they may produce a spiral of demobilization or mobilization. The article shows that the dramatic change of electoral fortunes experienced by British parties at the 1997 general election broke this spiral, with the outcome leading to significant changes in the health and activity of local parties. It is concluded that dramatic election results can have significant implications for party organization.