Rights statement: The final, definitive version of this article has been published in the Journal, Journal of Gender Studies, 24 (5), 2015, © Informa Plc
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Piety, presumed displeasure and purity
T2 - a discourse analytical examination of the presentation of women’s sexuality in the ‘big three’
AU - Bachechi, Kim
AU - Hall, Matthew
N1 - The final, definitive version of this article has been published in the Journal, Journal of Gender Studies, 24 (5), 2015, © Informa Plc
PY - 2015
Y1 - 2015
N2 - The new millennium saw the emergence of two competing discourses in US pop culture on young women's sexuality: ‘girls gone wild’ and ‘new virgins.’ Feminists have seen these oppositional discourses – all women are either pressured to be either porn stars or chaste virgins – as being regressive and harmful, or have questioned how ‘empowering’ they really are. Levy's [Levy, A., 2006. Female chauvinist pigs. New York: Free Press] research identified the ‘girls gone wild’ discourse from auditions at the offices of Playboy, while Valenti's [Valenti, J., 2009.The purity myth. Berkeley, CA: Seal Press] research identified the ‘new virgins’ discourse at conservative religious youth group meetings. Despite their identification, we do not yet know if/how widespread these discourses are. Previous studies (Carpenter, L.M., 1998. From girls into women: scripts for sexuality and romance in seventeen magazine, 1974–1994. The journal of sex research, 35, 158–168; Durham, M.G., 1998. Dilemmas of desire: representations of adolescent sexuality in two teen magazines. Youth and society, 29, 369–390; Garner, A., Stark, H.M., Adams, S., 1998. Narrative analysis of sexual etiquette in teenage magazines. Journal of communication, 48, 59–78) have found examples similar to the ‘girls gone wild’ discourse in examinations of media specifically targeting younger generations. Although the findings are revealing, we cannot yet know whether this is mirrored in other print media with readerships spanning other generations, ethnicities, and socioeconomic backgrounds, or whether the two contradictory discourses have any relation to each other. This paper aimed to contribute to this absence by presenting the findings of an analysis of articles from ‘the big three’ US newsweeklies (Journalism.org., 2005. 2005 Annual report: introduction. Available from: http://www.stateofthemedia.org/2005/narrative_magazines_newsinvestment.asp).
AB - The new millennium saw the emergence of two competing discourses in US pop culture on young women's sexuality: ‘girls gone wild’ and ‘new virgins.’ Feminists have seen these oppositional discourses – all women are either pressured to be either porn stars or chaste virgins – as being regressive and harmful, or have questioned how ‘empowering’ they really are. Levy's [Levy, A., 2006. Female chauvinist pigs. New York: Free Press] research identified the ‘girls gone wild’ discourse from auditions at the offices of Playboy, while Valenti's [Valenti, J., 2009.The purity myth. Berkeley, CA: Seal Press] research identified the ‘new virgins’ discourse at conservative religious youth group meetings. Despite their identification, we do not yet know if/how widespread these discourses are. Previous studies (Carpenter, L.M., 1998. From girls into women: scripts for sexuality and romance in seventeen magazine, 1974–1994. The journal of sex research, 35, 158–168; Durham, M.G., 1998. Dilemmas of desire: representations of adolescent sexuality in two teen magazines. Youth and society, 29, 369–390; Garner, A., Stark, H.M., Adams, S., 1998. Narrative analysis of sexual etiquette in teenage magazines. Journal of communication, 48, 59–78) have found examples similar to the ‘girls gone wild’ discourse in examinations of media specifically targeting younger generations. Although the findings are revealing, we cannot yet know whether this is mirrored in other print media with readerships spanning other generations, ethnicities, and socioeconomic backgrounds, or whether the two contradictory discourses have any relation to each other. This paper aimed to contribute to this absence by presenting the findings of an analysis of articles from ‘the big three’ US newsweeklies (Journalism.org., 2005. 2005 Annual report: introduction. Available from: http://www.stateofthemedia.org/2005/narrative_magazines_newsinvestment.asp).
KW - discourse
KW - analysis
KW - feminism
KW - news magazines
KW - pop culture
KW - sexuality
U2 - 10.1080/09589236.2013.861344
DO - 10.1080/09589236.2013.861344
M3 - Journal article
VL - 24
SP - 549
EP - 560
JO - Journal of Gender Studies
JF - Journal of Gender Studies
SN - 0958-9236
IS - 5
ER -