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Research output: Contribution to Journal/MagazineJournal articlepeer-review

  • R. Harper
  • D.R. Watson
  • V. Evergeti
  • L. Hamill
  • N. Moray
<mark>Journal publication date</mark>2001
<mark>Journal</mark>Print and Paper Europe
Issue number1
Number of pages1
Pages (from-to)20
Publication StatusPublished
<mark>Original language</mark>English


Quality of paper, colour and design are important factors which influence the recipient in preferring the paper mails. But whether the paper mail (p-mail) will survive the onslaught of other forms of communication like Internet and e-mail is a pressing problem now a days. According to a report from the Digital World Research Centre (DWRC) the new forms of communication will not affect the existence of paper mails since the cut size paper market has shown increasing growth due to desktop printing. An investigation into affordances of paper revealed that unlike paper mails, the e-mail tools have lesser domestic applicability. A research conducted by the Royal Mail revealed that letter mails are inherently shareable and support domestic interactions.